RangeZR Expo FAQ · Virtual Trade Show PlatformStart Here

RangeZR Expo is a virtual trade show platform built for the firearms industry. You walk an online exhibition floor, find company booths, browse products, chat with booth staff, and network with other people in the industry. The floor is open every day of the year.

A directory lists names. RangeZR gives every company a booth with presence: a company identity, product information, an availability indicator, and direct messaging at interactive booths. Every visitor registers with a role (dealer, distributor, range owner, press and so on), so each conversation starts with context.

Exhibitors: manufacturers, distributors, dealers, training companies, service providers, range-related businesses, media organizations, and startups.

Visitors: dealers, distributors, range owners, buyers, press, industry professionals, and general visitors.

RangeZR is industry specific. It is built for people and companies with a role in the firearms industry.

Physical trade shows are valuable and expensive. A major booth can cost tens of thousands of dollars before travel, staffing, and shipping, and the traffic ends when the show ends. Many buyers cannot travel to every event, and many smaller companies are hard to discover. RangeZR gives companies continuous, affordable visibility and gives buyers a way to discover them from anywhere.

RangeZR extends the life of a show. Exhibitors get a place for people to find them before and after the event. Buyers who could not attend can still discover companies. Contacts made on a physical show floor can return to the booth online whenever they like.

Yes. RangeZR is open 24 hours a day, 365 days a year. Booths stay visible and navigable even when the team is away, so the floor keeps working long after any physical event ends.

The floor is seeded with exhibitor lists from major industry events including SHOT Show, IWA, Milipol, EnforceTac, GAOS, IACP, ATA, Blade Show, NASGW, and GunCon, plus Gunsmith ZR and ZR Open. See the full list on the Firearms & Outdoor Shows page.

RangeZR Expo is an independent platform. It is not affiliated with, endorsed by, or sponsored by any trade show or event organizer. All event names are trademarks of their respective owners. Show names appear so you can find exhibitors by the events they have attended.

Pick the path that matches your goal:

• Looking for a company or product: use the search box on the home page or open the Trade Floor and search by name.
• Exploring a category: choose one of the 11 Entry Gates and browse from there.
• Exhibiting: search for your company, claim your booth, and add your logo and a short description.

Yes. Visitor registration is free. Create an account, choose your role, and explore the Expo.

Dealers, distributors, range owners, buyers, media, industry professionals, and general visitors are all welcome. RangeZR is built for the firearms industry, so choose the role that best describes your connection to it. Exhibitors can also explore the floor as visitors.

Your role gives the people you contact useful context. A manufacturer can respond differently to a dealer seeking product lines, a range owner researching equipment, or a journalist requesting information. When you engage with a booth, the exhibitor sees who they are talking to, which helps conversations get to the point faster.

Yes. Visitor is not a permanent status. If your needs change, for example you decide to exhibit, you can change it. To list a company, start at Find Your Booth.

RangeZR is industry specific, and the whole floor is open to every role in the firearms industry. Walk the Trade Floor and discover new companies, learn about products, and search companies and products in Expo Intel. Browse booths, chat with exhibitors, leave a message when a team is away, and network with other visitors and exhibitors on the floor. Dealers, distributors, range owners, buyers, media, trainers, and other industry professionals all have a place here.

Everyone gets the full floor experience. Some roles also have extras:

• Dealers and FFLs: direct chat with sales reps, new product alerts by category, and FFL-verified network access.
• Industry buyers: cross-exhibitor comparisons, a category intelligence feed, and saved booth collections.
• Media and press: press kit downloads, a brand contact directory, and editorial asset access.

No. There is no badge, no travel, no hotel, and no three-day window. Open RangeZR on any device whenever it suits you, whether that is 7am before your range opens or a Sunday evening.

Yes. RangeZR supports networking between visitors as well as conversations with exhibitors. Dealers meet distributors, range owners compare notes with industry professionals, and you can build connections throughout the year.

Yes. The Expo is open year-round, so you can research companies, revisit booths, and continue conversations long after a physical event ends. New companies launch and new products appear between shows, and RangeZR keeps you connected to that activity.

Use Expo Intel to search by product type, brand, or buying question and open the booths that match. Buyers can save booths into collections and use cross-exhibitor comparisons to build a shortlist without the trade show crowds.

The Trade Floor is the virtual exhibition hall. It helps you locate companies and visit their booths. You can search for a company by name, browse by category, or filter by show to discover exhibitors you did not know about. You can also simply move around the expo floor to learn about new companies.

The Trade Floor helps you locate companies and visit their booths. Expo Intel helps you research companies and products through search, including plain-language buying questions. Use the floor to explore who is there and search to investigate what you need. Expo Intel results link straight to each booth on the Trade Floor.

Open the Trade Floor and search for the company name. You can also use the search box on the home page, or look the company up in the A to Z Exhibitor Directory.

Entry Gates are shortcuts into the floor by category. There are 11:

• Parts, Components & OEM
• Protection & Armor Systems
• Range, Targets & Simulation
• Firearms & Platforms
• Ammunition & Ballistics
• Tactical Gear & Duty Equipment
• Optics & Electro-Optics
• Technology & Software
• Training & Education
• Outdoor, Hunting & Blades
• Gunsmith & Firearm Care

Pick the gate that matches your interest, or choose Enter Full Floor to walk everything.

Yes. Each show on the home page links to the exhibitors from that event, so you can see who exhibited at SHOT Show, IWA, EnforceTac, and others in one click. The Trade Shows page lists every show.

Type a product, a company, or a buying question into the search box and choose whether you are searching as a Visitor or an Exhibitor. Expo Intel reads the products, services, and PDF files that exhibitors list in their booth Resources and categorizes them, so a search can surface the right booths. Results open in Expo Intel with links to each booth. Try searches like enclosed-emitter pistol optic, Bluetooth shot timer, or a brand name such as Holosun.

The Exhibitor Directory is an A to Z list of companies on the floor. It is a quick way to check whether a company is present before you open its booth.

Booth Talk is where exhibitors post their news, product launches, and updates, like a company timeline built for the firearms industry. Anyone can read it. Sign in to follow companies and react to their posts.

Requests is a board where visitors and exhibitors post what they are looking for, from suppliers and dealers to training and jobs. The companies and people who can help respond privately through messaging.

What you see depends on the booth level:

• Unclaimed booths show just the booth name.
• Tier one booths (claimed for $29.99) add the company logo and a link to the company's own website.
• Full Booths carry the company's product information, service information, and product catalogs in PDF, plus interactions directly on the expo floor such as chat.

The more a company participates, the more you can learn at its booth.

Interactive booths show a live status. A green indicator means the team is online and ready to talk. Booth staff set their own status in real time, so you know whether someone can answer right now.

Yes. Booths with interactive features support direct chat. Check the availability indicator to see whether staff are ready, then start a conversation straight from the floor, the same way you would walk up to a rep at a physical show.

At booths with messaging enabled, you can leave a message for the team to review when they return. You can also browse the content the company has published and follow its website link while you wait.

Booths have different levels of participation. An unclaimed booth shows only the booth name. A tier one booth adds the company logo and a website link. A Full Booth adds product and service information, PDF catalogs, a banner, multiple product lines, a chat inbox, and lead capture. Companies choose the level that fits how actively they want to engage.

At interactive booths, yes. Download the specs and catalogs the exhibitor has added, and chat with the team about anything else, including a time to meet. What is available at each booth depends on what the company has set up.

Every OpenZR company is reviewed by the RangeZR team and carries the RangeZR Verified badge. Look for the badge on a booth. Companies that exhibited at physical trade shows are placed on the floor from those show histories.

Yes. When staff step away, the booth stays visible and visitors can leave messages. Your team can visit other booths, research suppliers, look at competitor offerings, and meet potential partners.

RangeZR gives your company a place to be discovered and contacted every day of the year. Buyers who cannot attend a show can find you, contacts you meet at an event can return later, and every visitor arrives with a registered role so you know who is asking.

You can also list your products, services, and PDF files in your booth's Resources section so Expo Intel can read them and categorize them for visitors to search.

Possibly. RangeZR launched with booths sourced from existing trade show exhibitor lists, so companies with physical show history are listed A to Z from day one. Search for your company name on the Trade Floor or use Find Your Booth to check.

Go to Find Your Booth, search for your company, and choose the plan that fits. Claiming takes ownership of your listing so you can add your brand and control how buyers see you. Companies with no physical show history enter through OpenZR instead.

1. Claim your space: add your brand, product lines, and show availability.
2. Go live: upload specs, catalogs, and media, and signal that you are ready to talk.
3. Meet buyers: respond to chats, schedule meetings, and track who visited.

Start with a recognizable logo, a clear description of what you offer, your website, and current contact information. Then add products and catalogs supported by your booth plan. Give a first-time visitor enough information to understand why they should contact you.

Resources is where you list your products, services, and PDF files such as catalogs. Expo Intel reads what you add and categorizes it, so visitors searching for a product or service can find your booth. The more clearly you describe what you offer, the easier it is for the right buyers to discover you.

No. Your booth stays visible when your team is away. Visitors can explore your published content, and booths with messaging enabled receive messages while unattended, so you can reply when you return.

Interactive booths have a live availability indicator. Your team sets its status, and a green indicator tells visitors someone is ready to talk.

Every visitor registers with a role: dealer, distributor, range owner, buyer, press, industry professional, or general visitor. That role is visible when someone engages with your booth, so you can tailor your response to the person.

Exhibitors get a booth management dashboard, a chat inbox, lead capture, direct buyer messaging, and Booth Talk posts. Full Booth members also add a banner and multiple product lines. See the plans below for what each tier includes. More tools are on the way, so check the Coming Soon section.

No. Exhibitors include distributors, dealers, training businesses, service providers, range-related companies, media organizations, and startups.

Your RangeZR booth gives people somewhere to find you before and after the event. Buyers who cannot attend can explore your business, and contacts you meet at a show can return to your booth later.

Your website explains your business. RangeZR places your company alongside others in an industry destination, giving buyers another route to discover you and reach your website or your team.

Yes. Your team can visit other booths, research suppliers, review competitor offerings, and meet potential business partners, all with the same account.

RangeZR gives your company a place to be discovered and contacted. Results depend on visitor activity, the relevance of your offerings, and how your team presents the business and responds. Complete booths with clear descriptions, current products, and quick replies tend to give visitors the most reason to reach out.

There are two entry paths. RangeZR Expo is for companies with physical trade show history and offers Unclaimed (free), Claimed, and Full Booth levels. OpenZR is for companies that have never had a physical booth and offers OpenZR Logo and OpenZR Full Booth. You can start at any level and upgrade as your needs grow.

An Unclaimed booth is a free, pre-populated listing sourced from trade show exhibitor lists. It places your company on the floor, listed A to Z, before you take any action. An unclaimed booth shows just the booth name. When you are ready, claim it and upgrade from there.

The tier one booth costs $29.99 to claim, one time. It gives you ownership of your listing with your company logo and a link to your own website, plus a highlighted card so buyers recognize you on the floor. It does not include the full benefits of a Full Booth, where interactions such as chat happen directly on the expo floor.

A Full Booth costs $299.99 per year. It includes everything in Claimed plus a chat inbox with lead capture, a banner, and multiple product lines. It turns your booth into an active sales and buyer-contact presence.

Join at $299.99 per year and your rate stays at $299.99 for as long as your Full Booth membership remains continuously active.

Choose Claimed when you want buyers to recognize your company and reach your website. Choose Full Booth when you want to chat with visitors, capture leads, and use RangeZR as a working business development tool. If you are unsure, claim your booth and upgrade when you are ready.

Yes. Companies can start at any level and move up as their needs grow. An OpenZR Logo member who upgrades to Full Booth pays $299.99 per year with the same rate lock, because verification is already complete.

The prices above match the published rates at the time this page was written. The pricing section on the home page always shows the latest rates.

OpenZR is the entry path for companies that are not included in the covered trade show exhibitor directories. It lets a business establish an Expo presence even if it has never exhibited at a physical show. No show history is required.

OpenZR suits smaller manufacturers, niche service providers, regional range businesses, training companies, and startups entering the market. Traditional show costs include booth fees, travel, hotel, shipping, staffing, and printed materials. OpenZR gives these companies a lower-cost route to industry visibility.

Companies with physical trade show history use the RangeZR Expo path, where your show history already places you on the floor. OpenZR is built for companies that have never had a physical trade show booth.

Every OpenZR company is reviewed by the RangeZR team and carries the RangeZR Verified badge, so buyers know they are dealing with an established business.

OpenZR Logo costs $99.99, one time, and that payment includes one-time verification. You get your logo and website link, a year-round listing, and the RangeZR Verified badge. Pay once and stay listed.

OpenZR Full Booth is $399.99 for the first year. That total includes the one-time verification plus the first year of Full Booth membership. You get everything in OpenZR Logo plus a chat inbox with lead capture, a banner, multiple product lines, and the RangeZR Verified badge. The Full Booth portion carries the same $299.99 per year rate lock as every other Full Booth.

No. Verification is paid once, in your first payment: it is part of the $99.99 OpenZR Logo price, or $100 of the $399.99 first year of OpenZR Full Booth. After that, a Full Booth renews at $299.99 per year.

Three additions are on the way: Enterprise, Analytics, and ZRGearStory. Each one is described below. Features in this section are not live yet. Booth Talk and Requests are already live. Join the newsletter at the bottom of the home page to hear when each one launches.

Enterprise is for companies that want a bigger presence on RangeZR Expo. Contact us and we will custom build your presence on the Expo around your goals.

Yes. More analytics tools will be available some time after launch, giving exhibitors a deeper view into how visitors find and engage with their booths.

ZRGearStory is a platform where gun owners and instructors share their experiences with their gear: firearms, optics, holsters, and everything else they use. Expo exhibitors can respond to those stories, which builds brand loyalty by putting companies in the conversation with the people who use their products.

Visitors can register here and choose a role. Exhibitors can start at Find Your Booth. Already registered? Sign in.

No. Access for dealers and FFLs, industry buyers, and media and press is free.

Yes. Exhibitors can explore the floor as visitors, research other companies, and network with other industry participants.

Use the newsletter sign-up at the bottom of the home page. New product lines and industry news arrive straight in your inbox.

Signed-in visitors can use Contact Admin in Account Settings; exhibitors will find it in the Booth Portal. Include your company name and your role so the team can help quickly.

RangeZR Expo is built and operated by Pulse Frontier, Inc., based in Bradenton, Florida.

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